It’s no secret that data is the cornerstone to any successful marketing campaign today. Your carefully collected data—shepherded by your equally carefully selected database administrator (DBA)—is a treasure trove of business intelligence that serves up all sorts of invaluable nuggets of information about your customers that you can use to your advantage and theirs.
In 2016, Forbes featured 10 ways that big data is revolutionizing marketing and sales, citing points like and embedding intelligence into contextual marketing and enhancing customer relations by extracting key information points. Thanks to a lot of work by a talented DBA, data—and further, your expertly managed database—is a vital part of any modern marketing strategy.
What Does Your Marketing Team Need from a DBA?
As a critical component of your marketing strategy, your database needs plenty of daily TLC. And this is why your DBA is so important to the whole operation: he or she makes sure your database is secure, operational and well-tuned for precision performance.
Your DBA’s primary job is to make sure your development team can focus on the work at hand, rather than dealing with the digital minutiae.
Here are just a few of the many important secondary tasks that a database-as-a-service team can take on daily to ensure that your DBA and your development team can concentrate on the most important tasks and your database is always available, as needed:
- Continuous Proactive Monitoring and Troubleshooting. When things go wrong with the database, the DBA needs to know how to quickly determine the root of the problem and correct it without losing any data.
- Data Security. Protecting data by understanding the specific security model in place and how to use it to control access to the data is a big part of a DBA’s daily routine. The DBA focuses on three fundamental security tasks, which are authentication, authorization and auditing, notes Tech Republic.
- Backup and Recovery. The DBA performs regularly scheduled backups and backups immediately after implementing any changes to the database architecture.
- Data Storage Capacity and Planning. The DBA optimizes database performance by performing tasks like controlling the allocation of resources among various user groups and adjusting file fragmentation and disk usage. He or she also looks at long-term projects and usage trends to determine the need for increased storage capacity.
That sounds like a lot, doesn’t it? And there’s so much more. You may now see how a sharp DBA can seriously keep your marketing strategy on track for success with a dynamic, secure and accessible database that hums right along that you don’t need to worry about in any great detail. You always want your DBAs to manage all the behind-the-scenes work so you can put the data in the starring role it deserves.
Finding the Right DBAs for MongoDB Support
With all the nitty-gritty tasks that a DBA performs daily—and the challenges you may face in finding the right fit—you may want to consider exploring Database-as-a-Service (DBaaS). ObjectRocket offers the MongoDB expertise and support needed to take care of all those pesky responsibilities that keep the foundation of your database on point. At the same time, your marketing team can easily access the BI-rich data in real-time to analyze it and mine it to strengthen your marketing campaign. Think about it: you get all the benefits without having to worry about the nuts, bolts, job interviews and onboarding details.
With ObjectRocket’s MongoDB services, you don’t need to worry about vetting DBAs to find someone who ticks all the boxes. We’ll make sure you have all the database coverage you need, provided by highly skilled DBAs we trust, which means you can too. Our services are scalable and flexible to suit your needs in managing your database and so much more.
Are you ready to migrate to the cloud for high-quality DBA services on-demand? Start your free trial of proactively managed MongoDB or talk to one of our experts to get started.
