Black Friday and Cyber Monday: Is Your Data Ready?

Black Friday, Cyber Monday, and even Green Monday (the last Monday to save some “green” and with optimum shipping dates for Christmas) are certainly big topics of discussion this time of the year. The most common public conversation topics are about hunting for great deals, shopping for coveted holiday gifts, and the jaw-dropping amount of money that consumers spend.

Sales reports for Black Friday 2018 show that online sales were $6.2 billion, an increase of 23.6 percent from the year before, and Cyber Monday was the biggest sales day of the year in 2018, with online revenues of $7.9 billion, an increase of 19.3 percent over 2017.

But another very important, parallel conversation is also going on now, and that one is about the massive technology and data management efforts required to keep the online shopping flowing smoothly, credit card numbers secure, and both online and on-site sales processes glitch-free. While most shoppers probably never stop and think about the amount or complexity of the technology that enables their shopping, or how prices are set and purchases processed, for those of us whose livelihood depends on the data technology behind the shopping experience this is the most critical planning and implementation time of the entire year.

So if you are a merchant, or support a merchant, or are involved in anyway with e-commerce or finance, you’re probably really busy right now, and you’re keeping your cell phone nearby at all times. Now is the time to prepare your databases, the supporting infrastructure, and your applications for the heavy loads that they might endure during the shopping season.

This blog covers some of the major areas of your data technology stack that you want to consider with Black Friday approaching, pointers about how to prepare, and how your ObjectRocket team can work with you to get ready for Black Friday and Cyber Monday.

Common Steps To Prepare Your Data Stack

There are several steps that should be taken to prepare, no matter which databases you utilize. These include standard best practices for keeping your data stores running smoothly, but they have a special urgency when preparing for Black Friday and Cyber Monday.

Database-specific Considerations 

Here are some Pro Tips for some of the databases that ObjectRocket supports (or maybe you run all three databases (polyglot persistence)!

MongoDB Pro Tips

MongoDB is an increasingly popular choice among the NoSQL databases for e-commerce, with speed and scalability being the primary benefits. Many merchants use the MongoDB Product Catalog to manage their product offerings, pricing, shipping, and inventory. Pro tips from our MongoDB experts include:

Elasticsearch Pro Tips

We collected some Pro tips for preparing databases for Black Friday and Cyber Monday from our team of Elasticsearch experts. Elasticsearch is often a critical part of the e-commerce technology stack, whether it is used primarily for visualization and analysis of streaming log data or for the critical online-shopping functionality of search (with auto-completion, faceted search, and synonyms).

Redis Pro Tips

Redis is commonly used for data that can be highly ephemeral, which of course means caching: query, sesion, and full page caches. During the heavy traffic of Black Friday and Cyber Monday, caching is key to keeping applications performing at their best. Our Redis experts suggest the following tips:

What ObjectRocket Does to Partner with You

For many customers, the holiday season represents a large percentage of their yearly business volume. It is during this period that stakes are highest and uptime is most critical. We do a lot of work to help our customers prepare for these seasonal traffic events. 

Here are just a few examples of what your ObjectRocket team does:

As always, the best way to reach ObjectRocket Support is by emailing us at support@objectrocket.com. Let us know how we can help, and Happy Black Friday!

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